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MCM511 Advertising for Print and Electronic Media MCQs

MCM511-Advertising for Print and Electronic Media study material for students of virtual university of Pakistan. Download Past(old) Papers solved/unsolved, past assignments, quiz, mcqs, lecture notes, video lectures, handouts, books of MCM511-Advertising for Print and Electronic Media

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Seeing a model punished from a behavior is sufficient to reduce the likelihood that the observer will make that behavior. This is the ___________ effect of modeling
  • Inhibitory
  • Disinhibitory
  • Positive
  • Negative
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VUStudent
Which of the following includes the concepts of motivation and evaluation?
  • Symbolizing capacity
  • Self-regulatory capacity
  • Self-reflective capacity
  • Vicarious capacity
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VUStudent
Which of the following term is also used for catharsis
  • Kindness
  • Sublimation
  • Sympathy
  • Support
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VUStudent
_________________ is the direct, mechanical reproduction of behavior
  • Imitation
  • Framing
  • Identification
  • Agenda setting
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VUStudent
Which of the following is the process by which an innovation is communicated through certain channels over time among the members of social system?
  • Diffusion
  • Induction
  • Osmosis
  • Feedback
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VUStudent
All of the following are a part of five innovation-adoption categories proposed by communication scholar Everett Rogers, EXCEPT
  • Innovators
  • Late comers
  • Early majority
  • Laggards
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VUStudent
__________________ assumes that every one must be well informed and politically active.
  • Classical democratic theory
  • Political economic theory
  • Spiral of silence theory
  • Klapper’s Phenomenistic Theory
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VUStudent
All of the following are the assumptions of Elite Pluralism, except:
  • Media have little ability to directly influence people.
  • Media alone cannot alter politics.
  • Media, in the name of stability, should not reinforce political party loyalties
  • Media shouldn’t be expected to lead public opinion but rather reinforce it.
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VUStudent
__________________ propounds that media have minimal effects because those effects are mitigated by a variety of mediating or intervening variables.
  • Social Categories Theory
  • Limited Effects Theory
  • Media dependency Theory
  • Indirect Effects Theory
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VUStudent
Which of the following approach was preferred by Lazarsfeld to theory construction?
  • Inductive approach
  • Deductive approach
  • Casual approach
  • Indirect approach
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VUStudent

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