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MCM501 Development Communication MCQs

MCM501-Development Communication study material for students of virtual university of Pakistan. Download Past(old) Papers solved/unsolved, past assignments, quiz, mcqs, lecture notes, video lectures, handouts, books of MCM501-Development Communication

Question :
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The tools of radio copywriting are ------------------
  • Voice
  • Music
  • Sound
  • All of the given options
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----------------- is an overall orderly arrangement of all the format elements of an ad.
  • Call out
  • Lay out
  • Body Copy
  • Display copy
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In the commercial of Supreme tea, the whole family is shown to have tea together. What is the type of appeal used in this advertisement
  • Rational Appeal
  • Argument Appeal
  • Emotional Appeal
  • None of the given options
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Habib Bank Limited is primarily the marketer of ---------.
  • An idea
  • A service
  • A good
  • An image
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Advertising is a source of promoting
  • Goods
  • Services
  • Ideas
  • All of the given options
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Reema appearing in Lux ad is an example of ----------------- claim
  • Weasel
  • Vague
  • Testimonial
  • Rhetorical question
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Nokia advertisement ends with the line Nokia –connecting People. This line is its -------------
  • Slogan
  • Call-out
  • Headline
  • None of the given options
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A message appeal should be
  • Meaningful
  • Distinctive
  • Believable
  • All of the given options
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-------------- is the well known formula which provides a guideline about the basic function of advertising copy.
  • BETA
  • AIDA
  • ALCA
  • NEPA
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When an advertiser leaves an advertising agency and goes to another, it is known as ------------.
  • Client Turnover
  • Account Loss
  • Client Breakup
  • Account Freezing
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