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MCM401 Fundamentals of Public Relations MCQs

MCM401-Fundamentals of Public Relations study material for students of virtual university of Pakistan. Download Past(old) Papers solved/unsolved, past assignments, quiz, mcqs, lecture notes, video lectures, handouts, books of MCM401-Fundamentals of Public Relations

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In England the first printed advisement pertaining to sale of a book was published in ----------.
  • 1477
  • 1577
  • 1450
  • 1550
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---------------communication is the personal process of coordinating meaning between at least two people in a situation that allows mutual opportunities for both speaking and listening.
  • Intrapersonal communication
  • Interpersonal communication
  • Mass Communication
  • Mediated communication
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----------------is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
  • Marketing
  • Human Resource Management
  • Propaganda
  • Press Relations
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/An ------------ buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public
  • Retailer
  • Adviser
  • Consultant
  • Agent
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British practitioners now call Public Relations as
  • PERCEPTION MANAGEMENT
  • BRAND MANAGEMENT
  • INTEGRATED COMMUNICATION
  • DREPUTATION MANAGEMENT
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A subliminal message is transmitted in such a way that the receiver is:
  • Not consciously aware of receiving it.
  • Bombarded with pricing information.
  • Bombarded with "do it now" messages.
  • Consciously presented with sexual sales techniques.
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Advertising, by its very nature, tries to ___________ its audience to do something. Therefore, advocacy is pertinent to a discussion of ethics in advertising.
  • Force
  • Trick
  • Persuade
  • Cajole
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The _____________ is the person who shapes and sculpts the words in an advertisement.
  • Creative director
  • Linguist
  • Copywriter
  • Layout specialist
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A -------------------is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways
  • Billboard
  • Direct mail
  • Grapevine
  • None of the given options
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--------------- is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.
  • Marketing
  • Human Resource Management
  • Propaganda
  • Press Relations
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