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IT430 E-Commerce MCQs

IT430-E-Commerce study material for students of virtual university of Pakistan. Download Past(old) Papers solved/unsolved, past assignments, quiz, mcqs, lecture notes, video lectures, handouts, books of IT430-E-Commerce

Question :
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What is the right sequence of steps involved in development of customer’s relationship with the business? Select correct option:
  • Familiarity, Awareness, Commitment, Exploration, Separation
  • Awareness, Exploration, Familiarity, Commitment, Separation
  • Familiarity, Awareness, Exploration, Commitment, Separation
  • Awareness, Commitment, Familiarity, Exploration, Separation
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Free-Trial advertisement means _________. Select correct option:
  • Free coupons are placed on certain websites for customers so that they can use it for shopping.
  • Customer is offered to use the product free of cost for a specific amount of time.
  • Items bought are delivered to the customers with no delivery cost.
  • The company didn’t had to pay for this advertisement
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salmanoreen66
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail†option to your customers on your website and customer opt for it , what does it mean to receive ? Select correct option:
  • Information about product through advertisement
  • Information about product through e-mail
  • Information about services available on it
  • Information about News through e-mail.
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salmanoreen66
Four P’s in Marketing Mix are Select correct option:
  • Product, price, place, promotion
  • Price, person, place, problem
  • Place, product, property, promotion
  • Promotion, place, product, planning
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Which statement is most appropriate description of the term “Interactive-advertisement� Select correct option:
  • By making an advertisement message using flash animation.
  • Putting an audio or video message on the website to attract customer.
  • By avoiding customer’s involvement in the advertisement process.
  • By involving the customer in the advertisement process itself.
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salmanoreen66
ET and SSL both are same with respect to security. Select correct option:
  • True
  • False
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Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your customers are acquaint with the name of your company and “DesiGhee Burfi â€. They have never interacted with your company. Which of following loyalty stages they are? Select correct option:
  • Awareness
  • Exploration
  • Familiarity
  • Commitment
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salmanoreen66
JIT Stands for Select correct option:
  • Just In Time
  • Joint investigation Technique
  • Join in Training
  • Just In Total
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You read about a company X in newspaper. Your relation with company X is at familiarity stage. Select correct option:
  • True
  • False
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Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system Select correct option:
  • Customer Relationship Management system
  • Public relation management system
  • Inventory management system
  • Data Base Management system
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salmanoreen66

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