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what information do you produce from ratio than through the simple observation of the business?.

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Observation involves the recording of actions and is performed by either a person or some mechanical or electronic device. Observation is less versatile than communication since some attributes of a person may not be readily observable, such as attitudes, awareness, knowledge, intentions, and motivation.


Observation also might take longer since observers may have to wait for appropriate events to occur, though observation using scanner data or ratio might be quicker and more cost effective.

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